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Yokohama Rubber Company is a Japanese tyre manufacturer based in Tokyo. The company has been manufacturing tires since 1917. Yokohama is heavily invested in Motorsport and market their performance tires under the Advan brand name. The Advan brand name is very visible across many racing series like the American LeMans Series, the World Touring Car Championships, The Macau Grand Prix, to name a few.
In India, Yokohama has been operating since 2007. Initially Yokohama imported tires made in their manufacturing facilities in other parts of the world. Since 2013, they have operated their own facility in Bahadurgarh, Haryana and manufacture a range of tires in India itself.